Flower Trends Forecast - Happiness By Design
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Happiness By DesignIt is widely known that in the aftermath of the pandemic the consumers’ perception of self-care shifted from luxury to necessity. And while buzzwords like self-care and mindfulness have remained in the spotlight for some time, this trend has not yet hit its plateau. It’s been scientifically proven that daily interactions with nature and more specifically flowers improve overall mood and well-being.The promotion of flowers as a salve for the current day human struggles of stress, depression and anxiety serves as a central call to action. And with more consumers working from home, the home has become and will continue to be a “healing hub” and a haven in which bringing Mother Nature inside can have a multitude of restorative benefits. Through the magic of flowers, as an industry we can help create and sustain Happinss by Design. |
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Global wellness industry is valued at $1.5 trillion in 2021, up from $639 billion in 2020. The Global Wellness Institute estimates the industry could grow to a $7 trillion industry by 2025Wellness is a priority for seasonal and occasional gifting, with events such as Mother’s Day capturing 4.4% of “self-care” conversations in 2022up from 1.8%in 2018.
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Mentions of #selfcare and #wellness
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Humans have been using flowers and plants since the beginning of time to cure ailments and provide relief. The Mother Nature's Medicine Micro Trend explores the consumer's interest in flowers extending beyond traditional floral arrangements.Consumers are using blooms and nature's bounty in their health and beauty rituals, in beverages, as well as in "grounding" therapy to relieve stress and anxiety.The palette for this trend takes on more muted tones, including lavenders and soft peaches that provide a soothing color scheme.
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In several studies over the past decade, most notably those conducted by Rutgers University and University of North Florida, it was scientifically proven that flowers have immediate and long-term positive effects on both men and women (Rutgers) and reduce stress (North FL).Given these findings, it’s no wonder consumers continue to turn to flowers post-Covid to boost their moods. Blooming Endorphins is all about finding joy in the colorful petal palette of a seasonal bouquet or the receiving of an artfully designed arrangement. And consumers can turbo-charge those endorphins when they create their own bouquets and arrangements with the help of a skilled and patient designer!Happiness, joy and a sense of accomplishment –
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Activation Idea One |
