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REPOSTED FROM OASIS FLORAL PRODUCTS
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By Laura Daluga
April 3, 2020

Well, flowers DO make people happy…

This might seem obvious to florists, as we’re around blooms day in and day out, but to others this simple joy of ‘stopping to smell the roses’ is one they don’t often get to experience. Folks are pining for warm spring breezes and to see spring bulbs poking their sleepy heads above ground, before bursting forth with color.

Now that spring has sprung, and as this coronavirus situation continues to change and evolve, folks are beginning to feel trapped indoors. As the immediate crises begin to decline, the long term mental health crisis will just be beginning, and we can be part of the antidote! Florists are uniquely positioned to bring a bit of natural beauty into people’s lives. We can send ‘good vibes in a vase’ or as my grandmother put it, ‘a hug in a jug,’ to people who need some beauty and joy in their lives right now.

We’re not Lying, Flowers Really do Make you Feel Less Stressed! 

Our friends at the Society of American Florists have compiled some scientific research that shows flowers are more than just a safe and joyful way to connect with those we love and care for, they are the BEST way to send love at this time of required social distancing.

Research from Harvard University reveals that people feel happier and more energetic after looking at flowers first thing in the morning. After being cooped up indoors for days at a time, this makes fresh flowers sound like a cure for the ennui that can set in. Overwhelmed, worried or anxious? Flowers reduce those feelings in people who have them on hand in their homes, replacing them with enthusiasm, compassion and energy. That sounds amazing right about now, doesn’t it?

We’re all missing each other right now, farther apart and yet closer than ever.

Checking in with friends and family has become an everyday part of life. Its especially tough if you’re missing an elderly loved one. Wishing you could visit right about now? Here’s a thought. In senior citizens in particular, flowers decrease depression, refresh recent memory and encourage companionship, according to research from Rutgers University.

Flowers Decrease Depression and Stress!

Study participants showed a significant increase in happiness and positive moods when flowers were present. Seniors performed higher on everyday memory tasks and experienced enriched personal memories in the presence of flowers.

Those who received flowers re-engaged with members of their communities and enlarged their social contacts to include more neighbors, religious support and even medical personnel. Research from the University of North Florida further backs this up.

That study showed that people who had flowers in their homes for just a couple of days even said they felt a significant decrease in levels of stress and even saw improvements in their moods.

Trends are created based on a shift in consumer preference. Some trends are developed throughout the year, while others are reused and recycled from previous generations. Each year, florists need to be prepared for new and reused requests for florals and design. It doesn’t make any of our jobs easier, but it does keep us on our toes for both the everyday design and for weddings. Here’s where to start.

If you haven’t checked it, you should now. The 2020 Flower Trend Forecast is out with everything you’ll need to know for upcoming wedding design color inspiration. While this new swarm of trends will be coming in our shops left and right in the form of a bride and her three Pinterest wedding boards, there is more to consider. You need to know what is staying and what is new.

What is Staying?

It’s a new year. You may be turning over “a new leaf” when it comes to a lot of things, but not when it comes to foliage. It is not just about living green anymore. You have to design green too. Living green and designing with greens are very much still in when it comes to wedding designs.

This trend may stem from the modern-day generation of couples’ desire to be one with nature. It fills this longing with the essence of natural beauty and ties in the organic feelings that are experienced when committing to the unity of marriage.

Another trend that is staying and pairs perfectly with the green feelings of a wedding day is the infinity circle. It is found commonly in both centerpieces and bouquets. Just as the bride and groom are committing to grow together like buds in nature, the infinity circle symbolizes what it is like to live in this circle of life and in the binding of never-ending love.

Experiencing the beauty of these repeating trends and allowing them to work in harmony with new and rising ones will carry your wedding designs in a different and more unique direction in 2020. There is something extra special about the impact that foliage can bring to wedding design.

This green trend is even altering the trends that currently stand. Flower walls are being manipulated to meet the naturally minimal sense. Foliage walls are a fresh décor alternative. They can be filled with fruits, herbs fruits and more. It’s a reflection of what 2020 is doing to standing trends.

Allowing yourself the creative freedom that comes with the intermingling of hard, soft and feathery pieces can take your designs in a whole new direction in the new year. Foliage designs can be used with many different wedding themes because the fresh, universal look carries over.

Nature’s bounties can be powerful in both physical beauty and emotional meaning. It brings a couple back to the true meaning of their commitment. Designing with foliage can reflect the pairing of two green souls. They are beautiful and simple on their own, but when they are paired together, they pack a more powerful punch, complement one another both physically and emotionally and embody a whole new feeling of life.

Isn’t that what marriage is all about? How amazing is it that you have the power to bring such meaning to a couple’s big day? When consulting with engaged couples in the new year, don’t be afraid to stand for the deeper meaning behind your designs. You are the expert. They want your advice. Don’t be afraid to be bold and back up a more modest design.

What’s New?

Of course, every year, a new set of colors trend and seep through to every area of our lives. Whether it is the rose gold frenzy of 2016 or the burst of color trend that stayed prevalent in the 2000s, color has always taken influence over trends.

Pantone has carried part of this hefty load with it through the years. Its influence is what has us on our toes for each new year’s wedding design platform. This year’s Pantone Color of the Year has many florists at the edge of their seats because who doesn’t love blue? It is a classic.

Although it is loved, “Classic Blue” does pose a challenge for florists. There are very few blue florals. However, florists must learn to improvise. Lavender and purple flowers are likely to take reign. Due to base colors, these florals, when paired properly, will draw the blue out of designs. This makes designing “classic blue” weddings even more exciting.

The options for what you do new are open.

Be in front of the trends. They are a guide to every wedding flowers’ success. Make pin-worthy designs with the elements your clients have in mind. Beat them to the punch. You are bound to see the same Pinterest boards and repurposed inspirations. All that matters are that your couples feel listened to and confident leaving their wedding to the work of your experienced hands.

They get the last thought. They need to be happy. It is their wedding, after all.

Whoever thought we would be designing with dried flowers and monochromatic wedding colors? Well, we are. 2020 weddings are more wide range than ever.

You have the draw from the modern “a new leaf,” a romantic sense of the bohemian and sophisticated feel from the “black tie and barefoot,” luxurious and elegant luxe and velvet textures from the “posh and polished” and the forward leading path towards the whimsical side of a “vibrant vibe.” You have it all. Now, you have to make it your own. Just like every design, every designer will do things a little differently.

Every wedding florist has the same palette. What you do to make your weddings your own is up to you. How are you planning to make it to the Pinterest boards of the blushing brides and grooms to be? You must be willing to take each trend, embrace it, then make it your own.

To truly make an impact with these 2020 wedding trends, both old and new, you’ll need to be ready. Our wholesale florists at [Wholesale name] in [location] are here to help you prep your wedding flower inventory. Stay on top of the trends and get first pick when you pre-book your wholesale wedding for the new year.

Happy designing and Happy New Year!

It’s the most popular time of the year for roses, romance and heart-shaped chocolates. Most couples embrace Valentine’s Day, while some single souls at home alone during the holiday festivities aren't as warm and fuzzy to the celebrations. Regardless, the celebration is far from stopping. Meaning, these trending flowers for Valentine’s Day should be toward the top of your Valentine’s Day checklist.

Clear the air and release the burden of buying at the last minute. Of course, Valentine’s Day isn’t the time for experimentation, but there are some new and rising trends in floral choices that should be practiced in your shop this Valentine’s Day and not avoided until after.

When collecting your must-have products for Valentine’s Day rush, consider the following for alternatives and additions to your inventory.

What You Know and How it is Changing

It is no new knowledge that roses are the hottest selling products on Valentine’s Day. You could easily survey strangers who have no experience with the industry and come to the same conclusion. It is some basic knowledge of what is already known about the holiday.

How is this basic knowledge changing? With every generation comes a new preference and a new desire to make their mark on existing traditions. With that in mind, some small changes need to be recognized ahead of your holiday ordering.

The modern-day buyer seems to be drawn to a more unusual look. Many even gravitate to a mixed design. If you keep some on hand, you’ll attract the more unique consumer.

Throughout the year, plants’ popularity has grown immensely in the hearts of consumers. However, do not budget for plants during Valentine’s Day. It will not be the focal point for your orders. If you have some in the shop already, you might sell them, but don’t go out of your way to seek out a plethora of options. It is not on this year's trending Valentine’s Day wish list.

With all that considered, your consumer will be on the lookout for longer-lasting florals. Remind the buyer that they’ll get more from their purchase. Everyone likes a good deal. One beautiful and always a popular option is the orchid. They draw in both the traditional and more contemporary eye.

Now that you know your platform for Valentine’s Day designing is changing, it’s time to consider what changes need to be made or what may need to be tweaked on your next order.

The Flower Frenzy

It’s all fun and games until your flowers change. Suggested add-ons for your Valentine’s Day checklist include dried and bleached/dyed flowers. That’s right! In a generation full of shabby chic looks and rustic styles, refurbished and worn designs are in more than ever before.

Tropical flowers are among the new additions to trending Valentine’s Day flowers. Specifically, two popular tropical florals are protea and sun palms. Some new alternatives when it comes to traditional Valentine’s Day flowers include ranunculus instead of roses, and fringe tulips instead of typical tulips.

Trends can often be found and differentiated by color. One source we base this trend on is the Pantone Color of the Year. This year’s color is “Classic Blue.” Since blue is not a typical Valentine’s Day color, consider purple as an alternative. You have to have blue to make purple, after all. Purple roses are a great option that still incorporates the traditional Valentine’s Day staple flower.

In fact, it is smart to purchase a variety of rose colors in bulk. The focus on rose meanings has become increasingly popular for the coming year. Red represents romance. Yellow is meant to convey friendship, and pink is perfect for those soft, feminine designs.

This concept extends into other accessories. It includes both containers and ribbon. Texturized ribbon is what seems to be taking force over traditional styles. Some ribbon examples to include are burlap, linen and muslin options.

The same can be seen with containers and vases. Novelty has lost much of its desirability. Ceramic vases can be reused after the holiday, and ceramic vases with decals, hearts and sayings are popular choices for the holiday itself. Colored glass is a desirable choice and is typically perceived as more upscale than clear glass. Anything unusual or unique is a modern-day crowd pleaser.

The Floral A-List

For your Valentine’s Day 2020 floral A list, consider some of your classics with some trendy, alternative options.

Among the classic flowers that can be used as alternatives for Valentine’s Day are spray roses. It gives all the feelings of romance and the desired Valentine’s Day style but gives more room for creative freedom, as they can be paired with many floral varieties. Red, white and pink spray roses are among the most popular Valentine's Day options They are traditional enough yet still offer variety.

A floral that is at peak season for the holiday is the tulip. Tulips are offered in your traditional Valentine’s Day colors such as red, white, pink and purple. Another bulb flower that is gorgeous and trendy for the holiday is the hyacinth. It has a beautiful scent that makes it even more of an ideal choice.

Ranunculus has been popular at Valentine’s Day for the past few years. It is a toss between beautiful and traditional with a modern style, and it is well received among many generations. It is additionally important to have some options for your clients with a bold design preference. Gerber daisies are a great option. These flowers have such a soft and dainty look, but when paired right, they can make a beautiful statement.

Among the other favorite trending Valentine’s Day floral finds is the daffodil. It’s classic. It’s feminine. It’s loved by many. Offering daffodils as a Valentine’s Day floral option is ideal for the 2020 Valentine’s Day style.

For any questions you may have on trending flowers and styles for Valentine’s Day, talk with our team at San Diego Florist Supplies, Inc. in San Diego, CA. We are here to help ensure you get the most success out of the holiday. Staying educated on what is trending for the time in both product and style will help with your shop’s overall success, beyond the holiday and throughout the year.